Visit Maldives Corporation (VMC) has introduced a new corporate logo as part of its refreshed visual identity.

According to VMC, the design takes inspiration from the Maldives’ natural environment, with elements drawn from the nation’s skies, seas, and tropical biodiversity. Variations of the logo have also been developed for use in different formats, including monochromatic and vector applications.

The move comes after the organisation’s rebranding from Maldives Marketing and Public Relations Corporation (MMPRC) to Visit Maldives Corporation Limited, a change announced by President Dr Mohamed Muizzu on 14 July 2025.

Earlier in July, VMC also rolled out refinements to the “Visit Maldives” destination brand, including adjusted colour tones and an updated logotype aimed at improving visibility in international promotions.

VMC states that the new corporate logo will be officially used across its communications, digital platforms, and official documents, from 31 August 2025 onwards.