The Maldives Marketing and Public Relations Corporation (Visit Maldives) has announced the launch of two fan competitions, as part of its partnership with Liverpool FC, offering participants the opportunity to win tickets to the Premier League match between Liverpool FC and Tottenham Hotspur at Anfield on April 27, 2025.

In the wake of its global partnership with Liverpool FC, which was announced earlier this year, Visit Maldives has recorded a significant digital impact, achieving a social media reach of over 80 million within the first week of the collaboration. A key element of this campaign is the “Win a Holiday to Maldives” competition, which was launched on March 13, 2025 via the official myLFC Fan App. The competition has already attracted in excess of 50,000 entries, making it one of the most highly engaged campaigns on the platform to date.

This initiative is further supported by substantial digital exposure across Liverpool FC’s online platforms, including Liverpoolfc.com and the LFC App. These include rotating static advertisements and prominent promotion of Visit Maldives’ official Instagram account. The collaboration capitalises on Liverpool FC’s extensive digital presence, with the club recognised as the most socially engaged team in the Premier League, generating over 1.5 billion fan interactions and amassing a global following of more than 200 million.

Looking ahead, Visit Maldives has confirmed plans to expand the partnership through a series of promotional video productions and advertising campaigns featuring current Liverpool FC players as well as former club legends. These efforts are scheduled to be released in conjunction with the start of the forthcoming football season, alongside additional fan engagement initiatives and digital activations across the club’s official channels.

The global competition is open to fans worldwide via the myLFC Fan App. To enter, users must first visit the official Visit Maldives Instagram page to unlock access. Once this step is completed, participants are awarded 100 points, the exact number required to enter the prize draw. The competition will close at 12:00 BST on April 18, 2025. Full details, including entry links and terms and conditions, are available via https://mylfc.liverpoolfc.com/store/raffles/441  and https://www.liverpoolfc.com/legal/win-2-tickets-lfc-v-tottenham-hotspur-courtesy-maldives.

In parallel with the international campaign, Visit Maldives has introduced a separate competition exclusively for Maldivian residents. Entitled “Show Your Reds”, the contest invites local supporters to post photographs on Instagram, Facebook, or Twitter that express their dedication to Liverpool FC. Entries must include club-related items such as jerseys, scarves, face paint, or memorabilia including flags and banners. Participants are required to tag their entries with the hashtag #ShowYourRedsLocal and mention the relevant official accounts. While optional, a caption describing what Liverpool FC means to the participant is encouraged.

Eligibility for this competition is restricted to residents of the Maldives who follow both the official Visit Maldives account and the local Liverpool FC supporters’ page. Winners will be selected based on creativity, visual quality, emotional impact, and social media engagement. The grand prize comprises two match tickets for the Liverpool vs Tottenham fixture, along with return airfare to the United Kingdom. Accommodation is not included, and standard competition terms and conditions apply.