Visit Maldives has launched a joint marketing campaign with Australia’s Ignite Travel Group to promote the Maldives as a top destination for Australian tourists. Running from July 17 to August 31, the campaign targets couples, families, and honeymooners during the off-peak season, aiming to boost bookings and brand visibility. It includes digital advertising, media outreach, and travel package promotions, with a focus on increasing visitor numbers, stay duration, and spending.