The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and the National Boating Association of Maldives (NBAM) showcased the country's renowned underwater tourism at the Diving & Resort Travel Expo (DRT Show) 2024, held from December 13 to 15 in Hong Kong.

Fuvahmulah has been awarded the title of "Best Shark Diving Destination" at the event, highlighting its exceptional shark diving experiences. 

Six Maldives-based tourism companies participated in the event alongside Visit Maldives and NBAM: Carpe Diem Maldives Pvt Ltd, Marselia Maldives, Voyages Maldives Pvt Ltd, Divescape Maldives Pvt Ltd, Highrise (Floating Asia & Maldives Marine Expo), and Noorani Travels Pvt Ltd.

The DRT Show, a major international event for diving and marine tourism professionals, provided a platform for showcasing the Maldives’ diving industry and marine tourism offerings. The event facilitated business-to-business connections, promoting the Maldives as a premier diving destination.

MMPRC's participation focused on highlighting the Maldives' diverse tourism products, including resorts, guesthouses, liveaboards, and exceptional diving experiences. The event also allowed for collaboration with international tourism professionals and reinforced ties with key markets.

Hong Kong remains a key market for the Maldives, with MMPRC continuing efforts to strengthen its presence through targeted marketing campaigns. These initiatives include the recent launch of a direct flight from Hong Kong to the Maldives and various promotional activities in China, including webinars, campaigns, and collaborations with major tourism platforms.