The Maldives Marketing and Public Relations Corporation (MMPRC) and the National Boating Association of Maldives (NBAM) promoted the country's underwater tourism at the DRT Show 2024 in Hong Kong, from December 13 to 15. Six Maldives-based companies participated alongside MMPRC to highlight the nation’s diving and marine tourism offerings. MMPRC’s presence in Hong Kong aligns with ongoing efforts to strengthen the Maldives' tourism presence in key markets, including targeted marketing campaigns and a new direct flight from Hong Kong to the Maldives.