The Maldives Marketing and Public Relations Corporation (MMPRC), operating as Visit Maldives, hosted an exclusive ‘Maldivian Night’ at the Four Seasons Hotel Mumbai.

The event brought together over 100 industry professionals, including more than 20 Indian influencers, media representatives, and celebrities. The event was organised in conjunction with OTM Mumbai, India’s largest travel trade exhibition, as part of a strategic effort to strengthen the Maldives’ position in the Indian market.

India remains one of the top source markets for Maldivian tourism, and Visit Maldives has set a target of attracting over 300,000 Indian visitors in 2025. To achieve this, the organisation has launched several marketing initiatives, including a Summer Campaign, partnerships with major Indian airlines, and collaborations with leading tour operators. The ‘Maldivian Night’ event served as a platform to highlight these efforts and reinforce connections with takeholders in the Indian travel industry.

Several prominent Indian celebrities and influencers attended the event, including Farah Khan, Mouni Roy, Fardeen Khan, Vihaan Samat, Angad Bedi, Mandana Karimi, and Shreya Pilgaonkar, alongside digital creators such as Richi Shah, Ruchi Soni, Shifa Merchant, Rahul Jagtiani, Thomas Pascal, Monisha, Brinda Shah, Stephanie Timmins, Paresh, and Salman Merchant.

Collectively, these influencers have a combined social media reach exceeding 200 million followers, providing significant promotional exposure for the Maldives. Many attendees are also scheduled to visit the destination in the coming months as part of a broader marketing campaign.

The Maldives has positioned itself as a preferred travel destination for Indian tourists, catering to a range of travellers, including luxury holidaymakers, honeymooners, families, and adventure seekers. The involvement of high-profile figures in promotional efforts aligns with Visit Maldives’ strategy to enhance visibility and attract more visitors from the Indian market.

Ibrahim Shiuree, CEO & MD of Visit Maldives, stated that India remains a critical market for Maldivian tourism and emphasised the importance of continued partnerships with Indian influencers, airlines, and tour operators. He highlighted that the ‘Maldivian Night’ event was a step in strengthening these relationships and expressed confidence in the success of the upcoming promotional campaigns.

With Indian arrivals to the Maldives continuing to grow, Visit Maldives remains focused on expanding its outreach and fostering strategic collaborations.