Maldives Marketing and Public Relations Corporation (MMPRC) launched a promotional campaign at the 75th Berlin International Film Festival (Berlinale 2025) to enhance global awareness of the Maldives as a travel destination. The campaign featured digital billboards showcasing the Maldives and was conducted in partnership with key tourism stakeholders. By engaging with Berlinale’s international audience, MMPRC aims to strengthen the Maldives' visibility in the global tourism landscape.