The Maldives Marketing & Public Relations Corporation (MMPRC) and Booking.com have signed a Memorandum of Understanding (MoU) to enhance the Maldives’ global visibility as a premier travel destination from March 1, 2025, to March 1, 2027. The partnership will focus on joint marketing initiatives, promotion on Booking.com, and skill-building workshops for accommodation providers, with an emphasis on sustainability. By leveraging Booking.com’s global reach and digital expertise, the collaboration aims to increase visitor numbers and strengthen the Maldives’ position as a world-class holiday destination.