Thu, 03 Apr 2025

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DHIVEHI

MMPRC's Berlin taxi campaign to drive tourism buzz in Maldives

20 Jan 2025

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Adha Nashid

Photo: Maldives Marketing and Public Relations Corporation

The Maldives Marketing and Public Relations Corporation (MMPRC) has announced the launch of a large-scale promotional campaign in Berlin, Germany, showcasing the Maldives' natural beauty on 200 taxis and billboards from February 7 to March 13, 2025. The initiative aligns with major events like ITB Berlin and the Berlin International Film Festival, targeting over 600,000 attendees to bolster the Maldives' reputation as a premier travel destination. Complementing these advertisements, MMPRC is engaging with travel industry professionals through ITB Berlin activities and IMM Germany, with the rescheduled Maldivian Night now set for the Arabian Travel Market in Dubai this April.

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