Maldives Marketing and Public Relations Corporation (MMPRC) has begun promotional activities at FITUR 2025 in Madrid, collaborating with 25 tourism industry partners. FITUR serves as a crucial platform for highlighting the Maldives' unique experiences, particularly targeting Latin American markets and industry experts. Spain remains a vital market for the Maldives, having contributed nearly 48,000 visitors last year, with MMPRC planning more activities to maintain this momentum.