Liverpool FC has announced a multi-year global partnership with Visit Maldives, designating the island nation as the club’s official tourist destination partner. The collaboration aims to enhance the Maldives’ global visibility through Liverpool FC’s extensive audience while also promoting sustainability efforts, particularly in marine conservation. As part of the initiative, fans will have opportunities to win exclusive travel experiences, supporting the Maldives' ambition to generate USD 5 billion in tourism revenue for 2025.