Maldives Marketing and Public Relations Corporation (MMPRC) has appointed digital marketing expert Sarah Mathews as a consultant to enhance its tourism strategies. With over 30 years of experience, including a decade at Tripadvisor and collaborations with major global brands, she brings extensive expertise in data-driven marketing and sustainable tourism. MMPRC aims to leverage her insights to refine its brand strategy, strengthen directives, and explore the formation of an industry Technical Committee to drive inclusive and sustainable tourism growth in the Maldives.