Visit Maldives Corporation (VMC) has launched an outdoor advertising campaign across central London to enhance the Maldives’ visibility in the United Kingdom ahead of the World Travel Market (WTM) London 2025, one of the world’s major international travel trade events.

The two-month campaign features 100 London taxis wrapped in visuals inspired by the Maldives’ ocean blues and island scenery. Running across central London’s busiest routes and high-traffic areas, the initiative aims to raise awareness of the Maldives as a leading tourist destination among travellers, industry professionals, and media attending WTM London.

Five tourism partners are participating in the campaign: Kandima Maldives, Universal Resorts, Kaimoo Resorts and Hotels, Brennia Kottefaru, and Riu Atoll and Riu Palace Maldives. 

VMC stated that the campaign is part of its ongoing efforts to strengthen the Maldives’ presence in key international markets through targeted marketing and partnerships. 

According to official statistics, the United Kingdom remains one of the Maldives’ top source markets, with more than 150,000 tourist arrivals recorded as of 27 October.