The Maldives Marketing and Public Relations Corporation (MMPRC) participated in IMM 2025 on March 3 in Berlin, engaging with media representatives from Germany, Austria, and Switzerland to promote Maldives tourism. The event facilitated networking and strategic partnerships, allowing MMPRC to showcase the diversity of Maldivian tourism offerings. As part of its marketing strategy, MMPRC is launching initiatives like a TUI campaign, ITB Berlin 2025 participation, and Visit Maldives Week to boost visitor numbers from Germany.