The Maldives Marketing and Public Relations Corporation (MMPRC) /Visit Maldives has announced its official support for a four-city roadshow in India organised by Tatabye Maldives, a destination management company based in the Maldives.

The roadshow, held from May 12 - 16, spans Cochin, Coimbatore, Hyderabad, and Bengaluru, and is one of the largest such initiatives by a Maldivian DMC in the Indian market. The invitation-only event will feature 22 Maldivian resorts and connect them with over 100 Indian travel agents in each city.

The roadshow aims to strengthen trade ties and promote the Maldives as a key destination for luxury, romance, weddings, leisure, and business travel, MMPRC revealed.

Speaking on the initiative, MMPRC CEO and MD Ibrahim Shiuree highlighted the importance of such trade-focused activities in maintaining the Maldives’ visibility in one of its key source markets.

India is currently the sixth largest contributor to Maldivian tourism, with 46,953 arrivals recorded as of May 11, 2025 - accounting for 5.3 per cent of total tourist arrivals this year. The roadshow complements Visit Maldives’ marketing strategy in India, which also includes a partnership with the Mumbai Indians cricket team.