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Bollywood star Katrina Kaif named Maldives’ Global Tourism Ambassador
10 Jun 2025
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Katrina Kaif during a vacation in Maldives --- Photo: Instagram
The Maldives Marketing and Public Relations Corporation (MMPRC) has appointed Bollywood actress and entrepreneur Katrina Kaif as the country’s Global Tourism Ambassador, as part of efforts to boost tourism across international markets.
The announcement follows the launch of Visit Maldives’ global “Summer Sale” campaign, aimed at attracting travellers to experience the Maldives’ natural beauty, vibrant marine life, and luxury offerings.
Following her appointment, Katrina said she was honoured to take on the role, describing the Maldives as the epitome of luxury and tranquillity. She noted that the collaboration seeks to showcase the Maldives as one of the world’s finest travel destinations.
A globally recognised actress and businesswoman, Katrina has starred in numerous box office hits and earned accolades across film and business. She was named a Forbes Icon of Excellence, highlighting her broad influence.
According to MMPRC, the “Summer Sale” offers exclusive promotions across a range of accommodations—from luxury resorts and boutique guesthouses to premium family stays. The campaign targets key markets including the United Kingdom, Russia, CIS countries, the DACH region, South Asia, Italy, Poland, Spain, and India.
The initiative aims to attract travellers during the warmer months and drive bookings for the 2025 summer season and beyond.
Visit Maldives CEO and Managing Director Ibrahim Shiuree welcomed Katrina to the role, expressing confidence that her global presence would further elevate the Maldives’ profile as a premier destination.
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